- NASDAQ
- Electronic Arts
- Alice: Madness Returns

Alice: Madness Returns
Released: 17/06/2011
Developer
Spicy Horse Games
Publisher
Electronic Arts
Description

Eleven years ago a horrific fire took Alice’s family from her and left her mind horrifically scarred. Afterwards she was confined to Rutledge Asylum, where she struggled to confront her demons by slipping further into her fantasy world of Wonderland. Now, after ten years, she has finally secured her release—yet she still bears the heavy psychological burden of that tragic event.
With her mind in tatters, she is unable to resolve the fear prompted by her strange memories, dreams, and visions. Perhaps she’ll do better in Wonderland. She always has. She travels there, seeking what the “real” world can’t provide: security, knowledge, and the truth about the past. But in her absence, Wonderland too has suffered. Something has gone horribly wrong, and now a great evil is descending upon what once was her beautiful refuge. Can Alice save Wonderland—and herself—from the madness that consumes them both?
Key Features:
Intense 3rd person action:- Use multiple upgradeable melee weapons, including the explosive Teapot Cannon, the punishing Hobby Horse, and the classic Vorpal Blade.
- Encounter familiar but now strange characters, including the Cheshire Cat, the Mad Hatter, the Caterpillar and the Red Queen.
- Obtain peculiar abilities in Wonderland such as floating with Alice’s dress, shrinking, or growing to towering sizes in order to crush enemies.
- Intuitive and rewarding puzzles such as transforming obstacles, musical memories, chess, and picture blocks.
Price
$9.99
Followers
62,463
Updated 12/12/2025 21:05
Reviews
90% positive out of 23,853
Updated 12/12/2025 12:28
Metacritic
75
Copies sold
1.5M
Revenue
$11.2M
Twitch
30 viewers
Updated 12/12/2025 20:30
Highest ranking achieved on 19/05/2023
Top Sellers Ranking
What this shows: Steam's top sellers ranking is updated hourly based on revenue, not unit sales. A game consistently in the top 20 demonstrates strong commercial performance. Look for sustained periods in high positions (green zones) which indicate stable revenue generation. Sharp drops often correlate with the end of promotional sales or the launch of competing titles. Investors should note that top 10 placements typically have significant impact on quarterly earnings, especially for mid-sized publishers.
Reviews History
What this shows: Review accumulation over time reveals player sentiment and community reception. The line tracks total review count growth—steep increases indicate viral moments or major updates. The colored bars show daily review breakdown: green (positive) vs. red (negative). Watch for sudden red spikes, which often signal controversies, technical issues, or unpopular changes. Sustained green dominance (70%+ positive) correlates with long-term sales success. For investors, review velocity matters—games maintaining 1,000+ reviews per month show healthy engagement. Compare review ratios to Metacritic scores to spot discrepancies between critic and player reception.
Followers History
Compare in GDI BenchmarkWhat this shows: Follower count tracks ongoing community engagement over time. Unlike wishlists (which reflect purchase intent), followers indicate sustained interest and active monitoring. Rapid growth spikes often correlate with viral moments, major updates, or positive press coverage. For released games, continued follower growth suggests healthy long-term engagement, which supports DLC sales and live-service revenue. For unreleased games, steady upward trajectory indicates building hype. Compare the slope of this line to similar titles—steeper growth rates predict stronger commercial performance. Use the comparison feature to benchmark against up to 4 genre competitors simultaneously for comprehensive competitive analysis.
What this shows: Recent follower momentum across different time periods. Positive growth indicates increasing community interest and can signal upcoming catalysts like announcements, updates, or viral moments. Compare short-term (24h, 3D) vs long-term (14D, 30D) trends to identify acceleration or deceleration in community growth. Sudden spikes often precede or follow major news events.
Player Statistics
What this shows: Concurrent player counts (CCU) and daily active users reveal real-time engagement with the game. High sustained CCU indicates healthy player retention, which drives ongoing revenue through in-game purchases, DLC, and premium subscriptions. Look for the 24-hour peak—multiplayer games should show clear patterns (evening spikes in major regions). Single-player titles typically see declining CCU over weeks unless major updates or discounts occur. For investors, sustained player counts months after launch signal successful live-service implementation. Sharp drops may indicate server issues, negative publicity, or loss of interest. This data complements revenue estimates—games with 100,000+ daily players usually generate significant recurring income.
Search Interest
What this shows: Google Search trends reveal public awareness and interest over time, independent of Steam metrics. Spikes indicate moments when the game captured mainstream attention—typically around announcements, trailers, beta releases, or launch day. Compare search interest to follower growth to gauge whether marketing efforts are reaching beyond the existing gaming community. For unreleased games, rising search volume suggests effective promotional campaigns. For released games, sustained search interest months after launch indicates lasting cultural relevance. Investors should note: viral search moments don't always translate to sales, but they do indicate brand awareness that could drive future DLC or sequel success. This data helps answer "Is anyone talking about this game outside of core gaming circles?"
Loading search interest data...