Candivity: North Pole DLC

What this shows: Concurrent player counts (CCU) and daily active users reveal real-time engagement with the game. High sustained CCU indicates healthy player retention, which drives ongoing revenue through in-game purchases, DLC, and premium subscriptions. Look for the 24-hour peak—multiplayer games should show clear patterns (evening spikes in major regions). Single-player titles typically see declining CCU over weeks unless major updates or discounts occur. For investors, sustained player counts months after launch signal successful live-service implementation. Sharp drops may indicate server issues, negative publicity, or loss of interest. This data complements revenue estimates—games with 100,000+ daily players usually generate significant recurring income.

What this shows: Google Search trends reveal public awareness and interest over time, independent of Steam metrics. Spikes indicate moments when the game captured mainstream attention—typically around announcements, trailers, beta releases, or launch day. Compare search interest to follower growth to gauge whether marketing efforts are reaching beyond the existing gaming community. For unreleased games, rising search volume suggests effective promotional campaigns. For released games, sustained search interest months after launch indicates lasting cultural relevance. Investors should note: viral search moments don't always translate to sales, but they do indicate brand awareness that could drive future DLC or sequel success. This data helps answer "Is anyone talking about this game outside of core gaming circles?"